The innovation and culture working group is tasked with exploring how to make giving simpler and more accessible for existing donors and to attract new donors, including a younger generation.
Westpac’s 2013 Community Confidence Report shows that while Australian NFP organisations are turning to social media to market themselves, online and mobile donations are a relatively untapped funding source. Potentially, there is a lack of support to implement online and mobile giving systems. Of all not-for-profit organisations:
- only 13 per cent receive online donations;
- one per cent receive mobile donations; and
- very few are exploring mobile donations.
PayPal Australia data indicates that giving via a mobile phone is increasing rapidly. In 2012, the total value of mobile donations in Australia using PayPal increased threefold on 2011 levels compared to 26 per cent growth online.
The working group is currently exploring the existing and emerging technology and platforms that enable the giving of funding, goods and volunteering hours, including opportunities to enhance the uptake of these.
Convenor, Alexandra Gartmann notes that “emerging technology and innovation has the potential to bring Australia’s long tradition of giving and community service into the 21st century”.
This working group comprises:
Alexandra Gartmann (Convenor of the working group)